Eduard Edel exhibits at the ISM in Cologne
Tradition meets progress – this motto of the Eduard Edel GmbH candy factory will impress the ISM in Cologne. Besides the unique traditional candies, Edel also presents a lot of news. New flavours like sea buckthorn & honey, marchpane and baked apple will be accompanied by clever packaging solutions for the POS.
A real change will be Edels new location at the trade fair. From January 29th until February 2nd we expect a lot of visitors from all over the world. You can find our booth with the traditional and eye-catching „House of Bavarian Herbal Candies“ inHall 10.2, Gangway A, Booth no. 065. Highlights are newly developed flavours like Baked Apple for the winter season and the first filled marchpane candy. On popular demand of customers, Edel also broadens its favoured honey candy line with another retail bag of “Sea Buckthorn & Honey” filled candies.
Edel also strikes a new path concerning packaging and POS presentation. First result of the realignment of the retail packages is the completely new series „EDELuxe“ which presents the finest filled traditional candies in an homogeneous design with a transparent round viewing window in the middle of the bag. To put the candies into the limelight, Edel offers a noble stand-up display with two trays, which can also be replenished with other Edel candies. Besides the new developments Eduard Edel of course takes pride in its long standing company history and the expert knowledge for the production of unique and special candies. This is why the traditional products are emphasized on the booth as well.
