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Bavarian moutain herbs – upgrade for a traditional candy

The well-known flavour "Bavarian herbal sugar" is launched under the name "Bavarian mountain herbs" in a new presentation. Special feature is the additionally used mountain herbal extract. It is made exclusively from herbs grown at over 1,000 meters above sea level. This puts the full power of the Alps in these delicious and soothing candies.

The new bag design emphasizes the high-quality ingredients of the product, especially the extract of 11 mountain herbs - grown at over 1.000 m altitude. Therefore, the image of a mountain meadow in front of the panorama of the Watzmann massif and an Edelweiss plant can be found on the bag.

Together with the bag, the wrapping paper was adjusted. On the wrapper dominates white and a rock-gray colour, which is also found in the upper part of the bag. The name and the white-and-blue diamond pattern underline the Bavarian origin of these special candies. With the new design and naming, the Bavarian mountain herbs candies remain an important part of the Edel herbal range. Due to the character of the herbal candy as a popular remedy for cough and hoarseness, the bag is also well suited for sorting into a classic herbal assortment.

The Edel Bavarian mountain herbs candy is available in 5kg bulk bags or as a 125g retail bag in a neutral carton of 30 or in an attractive counter display of 13 pieces.



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